Aperol, a mysterious orange cocktail, baffled some Redditors when it appeared it on 'The White Lotus.' Now its maker says the show has boosted US sales.
The famous Italian cocktail, known as Aperol Spritz — which is part Italian bitter apéritif Aperol, part prosecco, part club soda, and garnished with a slice of orange — has been a popular drink in Europe for decades.
According to Campari, the maker of Aperol, the apéritif is gaining market share in the US, in part because of its repeated appearances in"The White Lotus." "If you look at White Lotus, which is a key Netflix TV series, you'll see so many orange glasses – the Aperol perfect serve throughout every single show ... That clearly is having an impact," Bob Kunze-Concewitz, CEO of Campari Group, said in a call with investors on Tuesday. 4.
Despite being somewhat divisive, Aperol's presence in the US is growing. Aperol sales, which account for 22% of Campari's total portfolio, grew by nearly
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