Advertisers shelled out up to $7 million for 30-second spots during the 2022 Super Bowl.
This photo provided by BMW shows a scene from BMW’s 2022 Super Bowl NFL football spot. NEW YORK — On the field, the Los Angeles Rams are facing off against the Cincinnati Bengals in Super Bowl 56. Off the field, Super Bowl advertisers aim to deliver a night of ads heavy with celebrities and nostalgia in an effort to entertain Americans weary of two years of pandemic living.
Bud Light NEXT, a new zero-carb Bud Light brand expansion, showcases an NFT in its ad. And Facebook gives a glimpse of its vision of the metaverse in a humorous ad that shows a discarded animatronic dog meeting up with his pals again in the metaverse. “They need to educate the public on what their product is, why it’s not risky, and where they can access it,” Villanova’s Taylor said.This photo provided by Anheuser-Busch shows a scene from Michelob ULTRA 2022 Super Bowl NFL football spot. Nostalgia is always a safe bet to win over viewers, and this year’s Super Bowl is no different.
In Michelob Ultra’s ad, a bowling alley run by Steve Buscemi unites superstar athletes from across sports enjoying some bowling in their off time: tennis great Serena Williams, former NFL quarterback Peyton Manning, the NBA’s Miami Heat all-star forward Jimmy Butler, WNBA star Nneka Ogwumike, top golfer Brooks Koepka and U.S. women’s soccer star Alex Morgan.
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