'Why A Dinosaur Statue Might Be Good For Local Business Marketing–Part 2' by sergii_shanin business marketing
This item is a logical continuation of the previous one – if your business can write for media, it can become one itself. Share your company's expertise in the blog, give your potential customers value before they come to you – and they will vote for you with their money later. Some of the content ideas we mentioned earlier, here are a few more:You worked a lot in your industry, know some ins and outs – share it, make customers' lives better even before they come to you.
Invest money not only into content creation but also into its promotion, especially at the start. It's one of the most popular mistakes new brands make. If you invested a lot of effort into writing a post but have too few followers to see it – all your effort is wasted. In contrast, if you promote your content, you will see a far quicker growth. Especially if you leverage the microtargeting we discussed in paragraph four.Launch remarketing campaigns for all website visitors.
**Hygiene.**Everything that users google and ask about your business: working hours, reviews, how to use your products, FAQ, and so on. Each video has a keywords section, so make sure you insert the most relevant ones. Try to combine high and low-frequency keywords. Low-frequency keywords usually are easier to win . High-frequency keywords are harder to win but once you do it – you will get tons of traffic from organic searches.
**How to persuade an influencer to promote your local business?**The simplest and most effective way is to pay him for posts on social media. If you don't have such resources, you can propose some quantity of your services for free or come up with a collaboration idea that will be profitable to both sides.We bet you know some of them just by living in your city. Don't be shy to write to them directly – they are also people. Being public is just a way for them to get income and influence.
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