While shifting who votes is essential, the way marketers, programmers and tastemakers treat those films sets the course to shaking up the Oscars
While shifting who votes is essential, the way marketers, programmers and tastemakers treat those films sets the course to shaking up the Academy Awards.
Since 2015, 98 of the 120 Oscar-nominated performances have come from films that debuted at a festival, with Sundance, Cannes, Toronto and Telluride identifying awards season's key contenders. In 2017, Sundance selectedfor its midnight secret screening, and the film's rapturous reception ignited buzz that lasted 14 months, all the way to four Oscar nominations and a win.
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