The hottest new celebrity accessory is a restaurant
The appeal of having a restaurant with your name or personalized branding is self-explanatory for celebrities wanting exposure and to give their fans conditional access to their personalities through the dining experience. A different type of celebrity restaurateur is thesilent investor, in it solely for the love of food or a certain chef or, most sincere of all, the expansion of their business portfolios with new revenue streams. That kind of love, though, comes with limits.
As Timberlake demonstrated, the level to which celebrities involve themselves — or claim to involve themselves — in their restaurants can change on a whim, all seemingly dependent on what most benefits the celebrity, and more rarely the restaurant, at the time. Trying to get even the most casual sense of how involved Channing Tatum is in his New Orleans’ bar Saints and Sinners, for example, was fruitless. Emails to the actor’s rep and the bar went unreturned.
and his longtime manager Paul Rosenberg , in partnership with Curt Catallo of the restaurant group Union Joints.
The difference between partnership and ownership could come down to semantics, and a desire to differentiate Mom’s Spaghetti from something like Planet Hollywood or Margaritaville. But we at least know that Rosenberg and Eminem have demonstrated some ownership over Mom’s Spaghetti, with
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