You can try to motivate employees with slogans and bonuses. But companies can’t achieve true excellence if their employees don’t know why they are coming to work every day.
a management watchword. Since 2010 it has appeared in the titles of more than 400 new business and leadership books and thousands of articles. And no wonder: Many people—not just Millennials—want to work for organizations whose missions and business philosophies resonate with them intellectually and emotionally.
All this adds up to a crisis of purpose: Workers feel lost. And over time, a lack of direction saps motivation; people begin backing away from the challenges required to achieve the firm’s articulated goals. In what follows, we explore the elements of a well-articulated purpose and the actions needed to deliver on it.In an ideal world, every organization would create, communicate, and live a purpose firmly grounded in its customers. Businesses are born and survive past start-up because they uniquely meet some set of customer needs. They succeed and grow when their purpose remains fresh and when they connect it to their employees’ work.
of our purpose? Do we have or can we build the capabilities to excel at it? Can we fulfill it more effectively and efficiently than our competitors? Henry Schein, a global provider of products and services for medical and dental practitioners, has a similarly well-defined purpose: “to provide innovative, integrated health care products and services, and to be trusted advisors and consultants to our customers—enabling them to deliver the best quality patient care and enhance their practice management efficiency and profitability.” To that end, the company focuses on building “relationships deeply rooted in trust and reliability.
The most popular “human technology” for gathering an organization’s best thinking and expertise on a complex topic is the cross-functional team. But most organizations’ experience with such teams has been checkered at best. Too often the teams get inadequate time and involvement from their members or fail to receive the financial resources and senior-management attention needed to excel.To avoid those pitfalls, you can go in one of two ways.
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