A Billboard story about industry artist development challenges struck a chord with readers, leading to a robust online conversation.
“When you have stars that have a lot of momentum behind their career, and they have a lot of prestige, and they have a large and solid fanbase, they get to demand more from labels,” they wrote. “If you have stars with much shorter careers…and shorter reigns in public interest, you don’t have somebody who can walk into a negotiation, and demand more on their side of the deal with the label.
“As someone else here has mentioned, we no longer have ‘smash’ hits from major pop stars that are inescapable, and so even with the rise of streaming, it’s much easier for people to tune out of today’s ‘hit’ song,” they wrote. “We consume music differently now which also impacts how pervasive a song can be because of how individualized our streaming choices can be. Even in the age of iTunes, hits were more impactful because if you wanted to hear the hot new song, you might pay for it.
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