Why ‘Bond’ Mogul Barbara Broccoli Has Earned a License to Chill

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Why ‘Bond’ Mogul Barbara Broccoli Has Earned a License to Chill
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For nearly three decades, the shockingly modest producer (and former Hollywood Reporter intern) has steered the James Bond franchise through multiple reinventions — including handpicking Daniel Craig — and now sits atop a 007 empire worth billions. Just don’t tell her she has power and influence: 'I’m boring,' she says.

at a very difficult time and steered it through very tricky waters,” Broccoli recalls of the woman who inherited the reins after her husband,founder William Wilkerson , died in 1962. “I remember her talking about the fact that one day there would not be magazines or newspapers and everything would be on the computer. It sounded like some far-off crazy idea, and here we are. And I was in awe of Sherry then. I saw her recently at a restaurant in Los Angeles, and I was still in awe of her.

Though she had no idea at the time, Broccoli was poised to become a Hollywood torchbearer like Lansing and Wilkerson and leave an indelible mark on the film business. For nearly three decades, she and half-brother Michael Wilson have controlled the

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