Why businesswoman Veronica Chou launched Everybody & Everyone, the new eco-friendly brand

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Why businesswoman Veronica Chou launched Everybody & Everyone, the new eco-friendly brand
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Veronica Chou, owner of Everybody & Everyone, proves that her brand might actually truly be eco-friendly.

Everybody & Everyone: The Chou Empire’s first label

Displaying a similar entrepreneurial adroitness as her father, the seeds for Veronica Chou’s Everybody & Everyone were sown 2012 after she successfully sold Iconix China business, growing increasingly aware of fashion’s environmental impact, particularly fast fashion had. Everybody & Everyone aims to be the answer to making life easier for all women by making everyday clothing that does more, and is ecologically friendlier for the planet through body positive and sustainably-sourced casual apparel., Ms. Chou applies sustainable manufacturing lessons gleaned from studying and mastering the many eco-friendly firms owned by the Chou family’s investment vehicles.

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