'Why Canva, Figma & Shopify are Exploding like Mentos in Diet Coke' productledgrowth plg
In the early 2000s, the SaaS go-to-market motion was entirely sales-led. Sales, marketing, and engineering are the supporting cast. Product led growth emerged as a Darwinian alternative mirroring survival in the wild. Every company is now becoming a software company, and a million applications are just a few clicks away. In a world where anyone can take your software for a spin, end-user adoption and retention are functions of how much value your application can deliver over your competition.
For those in the audience paying attention, this should come as no surprise. The continuing trend of a closing gap between the buyers and sellers of software was always going to result in both ultimately coming together. The era of the top-down determination of which software teams used left no room for experimentation among end-users and sometimes resulted in 7-figure software gathering dust on shelves.
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