Why Cursing in Online Reviews Can Actually Be a Good Thing

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Why Cursing in Online Reviews Can Actually Be a Good Thing
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An occasional swear word in an online review can help readers know how you really feel

Imagine you try a new cafe that has just opened. You are blown away by the dark chocolate gelato—so much so that you go online to write a customer review. You upload a picture of your gelato, compliment the décor, and end the review with, “And the dark chocolate gelato is damn good, too!”

You post the review and then pause for a second. Should you have used a swear word? Should you have used a different word? What will readers think of you?

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