Barbie Movie Production History Explained
This Friday, after much anticipation and even more marketing, will see the release of Barbie, the first live-action film featuring the iconic fashion doll from Mattel... but why has it taken so long? For 64 years, Barbie has dominated the doll market, with the brand generating sales of $1.49 billion in 2022 alone. It would seem a no-brainer: both Transformers and G.I.
Mattel Is Very Protective of Barbie Another factor that plays into the delay of a live-action Barbie film is Mattel's protectiveness of Barbie's image. When drafting the script that would eventually form Pixar's 1995 mega-hit Toy Story, Mattel was approached about having Barbie appear in the film.
The 2023 Movie Isn't Movie-Star Barbie's First Rodeo The trials and tribulations of getting a live-action Barbie film off the ground are many, to be fair, but it isn't like Mattel's princess has never been in a film before. Apart from the aforementioned Toy Story 2, Barbie has appeared in over 40 computer-animated films since 2001.
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