The unrelenting nature of the Barbie press and promo push is particularly remarkable in that people don’t seem to be exhausted by or exasperated with it yet.
is still two weeks from its July 21 release date, but is seemingly all anyone can talk about.
Obviously my Harry Potter story is a personal one. Maybe you have a similar memory related to the Twilight films, the. It’s now a regular occurrence for an “event” release to take over the pop-culture news cycle, sell scores of advanced tickets, and be greeted with people in costume to celebrate. It’s at a point, thanks to social media and the rise of memes, where the enthusiasm has morphed into something ironic: the
, for example. That’s why I cherish my Harry Potter moviegoing experience. It was innocent and genuine, and I’ve loved seeing some of those earnest feelings return in the lead-up to themovie. It’s not that there haven't been other examples of that type of anticipation for a new release. Withpress and promo push is particularly remarkable in that, at least anecdotally, people don’t seem to be exhausted by or exasperated with it yet.
last year that not only hasn’t waned, but it also has helped set off a fireworks show of eager giddiness online whenever there’s a new trailer, clip, red carpet interview, or announcement about the film’s soundtrack. The reaction to an
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