The annual LGBTQ event has been held in July for more than 30 years, while most other cities celebrate in June
According to the organizers of San Diego Pride, however, it's necessary to look back to the 1990 iteration of the event to understand why San Diego's Pride falls a little later in the calendar. In the intervening years, participants and festival officials had become all too aware that they were competing with other cities for attendees, since the Prides were all stacked up against one another.
"Back when all Prides attempted to be on the same weekend in June, it limited our LGBTQ organizations’ abilities to be in every city, to build supporter lists and to grow our organizations," as Pride organizers put it on their website.
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