Why is there a drive towards foldable phones, and why is Oppo putting foldable at the heart of its global strategy? Ahead of MWC, I sat down with Oppo’s President of Overseas Sales and Service Billy Zhang to find out why.
Samsung started its portfolio with the tablet-like Galaxy Fold. Oppo is taking a different approach to its global release, going with a Z Flip styled small phone that opens up to a very standard-looking candy bar smartphone screen.
Foldable phones have opened up new form factors and new areas where manufacturers can innovate and show off their technical prowess. As can be seen, they have also boosted sales compared to the global smartphone trends. Zhang doesn’t feel this is innovation for innovation’s sake:
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Why Oppo Is All-In On Foldable PhonesWhy is there a drive towards foldable phones, and why is Oppo putting foldable at the heart of its global strategy? Ahead of MWC, I sat down with Oppo’s President of Overseas Sales and Service Billy Zhang to find out why.
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