Why Patagonia Gets 9,000 Applications For Every Open Role

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Why Patagonia Gets 9,000 Applications For Every Open Role
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Rose Marcario wishes she had trusted her inner voice earlier to align her work with her values. So many of us have this voice, but the perceived risk of change can be paralyzing. But today, the risk of not making change is actually bigger. We can all play a role in shaping the future we want to see.

When it comes to attracting talent, though, Marcario reminded leaders that running a business to make the most money possible does not make for an inspiring workplace. Times are changing, and if you fail to meet your employees’ changing needs, you are not likely to attract or keep the best ones. Indeed, Marcario cited the importance of investing in innovation, particularly in industries with greater environmental footprints, like airlines.

A Columbia Business School student in attendance asked Marcario what she thinks of business schools and MBA students. She declined to offer an assessment of the entire industry or population, but offered, “What I do know about MBAs is that they want to work toward more than quarterly earnings. I wish more leaders would recognize that. If we could harness that energy to use business as a force for good, I think we would address most of the important problems we face today.”Marcario shared her own path, and the experience of leaving a successful career as a CFO and then private equity investor in Silicon Valley.

Marcario only wishes now that she had trusted her inner voice earlier. So many of us have this voice, but the perceived risk of listening, and making a change is paralyzing. The problem is, in our fast-moving world, the risk of not making that change is actually bigger. We have all the resources to solve the climate crisis, inequality, mental health epidemic, and an ocean full of plastic.

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