Why Shopify's quiet embrace of crypto speaks volumes — via financialpost Finance Cryptocurrency
In crypto terms, that’s a big deal. Even major exchanges such as Binance and Coinbase Global Inc. do not yet have Lightning. Strike chief executive Jack Mallers strutted back and forth on a mega-stage in Miami to cheers at the Bitcoin 2022 conference following the revelation, like Steve Jobs announcing Apple Inc.’s iPhone.
For evidence of their fandom, look no further than the leadership’s Twitter presence. Shopify chief executive Tobi Lutke’s profile picture is tied to an NFT . So is that of company president Harley Finkelstein.Article content Did you know that? Probably not, unless you follow the company closely. There was a bit about that in Shopify’s 2021 fourth-quarter earnings call and a tweet from Lutke, but that’s about all. A tech magazine said Shopify “barely bothered” to announce the move.Or did you know that Shopify has been integrating crypto since 2013, before it went public?Article content
As a result, the markets sometimes do not look kindly on companies, especially those not normally associated with the crypto space, that become too loud on the subject.
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