It's expected to surpass $24 billion annually.
While many new brands have been trickling into the market at a steady pace, the big companies continue to dominate with their well-established brands, including Brown-Forman , Diageo , Beam Suntory , Constellation , Bacardi and Becle . “Over the past five years, 100 percent blue agave products have exploded as the dominant product attribute consumers seek,” said Adam Rogers, IWSR research director for North America in a statement on the company’s.
Drizly’s list of the best-selling tequila over the past year supports the notion that it’s still the big brands that people are buying. The top ten list is as follows:
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