A number of SI for Kids cards from the 1990’s have sold for five to six figures, highlighted last week by a Serena Williams card from 1999 that fetched $117,000 in an auction.
Arguably the greatest women’s tennis player of all-time, Williams is a logical draw, and this particular card has an element of scarcity.
One of the reasons SI for Kids cards have caught on in value is that they were on the cutting edge of identifying future stars on the rise, and thus were among the athletes’ earliest card manufacturers. “It’s hard to get them perfectly perforated,” he said. “It has to show all the nubs — so you can’t cut it [with scissors]. If you cut it, you’ll get a horrible grade. So you have to tear it perfectly.”
PWCC, which specializes in trading cards, has monthly auctions of cards they expect to go for over $25,000; January’s had 260 cards hit the block.
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