Why tilt shift lenses are a great tool for product photography.
, with extension tubes for high magnification close up work. Sometimes I do use other lenses, but I have got so used to the additional flexibility of being able to tilt and/or shift that I tend to stick with these two most of the time.Yes, you could get a large format system with bellows and movable front and back elements that you could use a wide range of lenses with. But, those systems tend to be big and bulky as well as expensive.
These hi-fi amplifiers I shot for Swedish high-end audio equipment suppliers Engström have a very architectural appearance. They are essentially blocks with square sides, so I decided to treat them like architecture when I photographed them in my studio. It meant that we could have a few different angles looking either more directly or from a height without introducing distortion into the images. Instead, I could shift down or up to keep the vertical lines vertical.
As a commercial photographer, it is useful having the option of both in case the client has a preference. Yes, you can manipulate things to an extent using Lightroom or Photoshop. But, correcting perspective digitally rather than in camera means you will lose some resolution as inevitably some of the image will get cut off.
For tiny subjects, it is often better to focus stack as you can then keep a mid-range aperture that allows you to get the sharpest results. But for larger items, this often isn’t necessary and a tilt is all you need. You also don’t have to worry about having enough slices of focus to stack well as it is all in one shot. One example of this in commercial work is for jewelry projects that are on a tighter budget; a single shot can be quicker and cheaper than shooting and processing a stack.
You can rotate the front of a tilt shift lens to enable you to tilt it to all sorts of different angles. It can tilt up/down left/right or on a diagonal depending on how you set it up. This can give a wide variety of different looks to the same scene. In the chess images below I kept the same focal point while tilting the lens to move the focal plane.
For the overhead view of the 007 aftershave, I moved the camera towards the bottom of the frame and shifted up . This gave me a nice clean reflection on the bottle instead of the messy one that had the camera’s reflection in the middle.Some of the example images you can see in this article are quite extreme uses of the tilt or shift functions.
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