“Today, most women feel like they have to shave,” says one expert. But a new cohort of young women is embracing body hair, especially on Instagram.
in public. The face was the only place where hair was considered unsightly: 14th-century ladies would pluck the hair from their foreheads in order to push back their hairlines and give their faces a more oval appearance. When Elizabeth I came to power in 1558, she made eyebrow removal fashionable.
Darwin's theory of natural selection associated body hair with"primitive ancestry and an atavistic return to earlier, 'less developed' forms," wrote Herzig, a professor of gender and sexuality studies at Bates College in Maine. Conversely, having less body hair, the English naturalist suggested, was a sign of being more evolved and sexually attractive.
In 1915, Harper's Bazaar was the first women's magazine to run a campaign dedicated to the removal of underarm hair . That same year, men's shaving company Gillette launched the first razor marketed specifically for women, the Milady Décolletée. Its advert read,"A beautiful addition to Milady's toilet table -- and one that solves an embarrassing personal problem.
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