After sweeping social media privacy changes were enacted in 2021, businesses scrambled to effectively reach new customers while keeping their advertising and marketing costs down.
were enacted in 2021, businesses scrambled to effectively reach new customers while keeping their advertising and marketing costs down. While these shifts were beneficial to the end consumer, they created new customer acquisition challenges for online businesses., offers her guidance and advice around specific ways to pivot your marketing in 2022.
Email campaigns were impacted, too, with privacy changes enacted by Apple in late 2021 that skewed open rate metrics, affecting a business’ ability to easily track and segment which email recipients were most engaged. Add to this a pandemic-fueled influx of new online and e-commerce, creating even more noise and competition.
Consumers are tired of being talked to and sold to, and are tuning out, leading to a shift in how and where they spend their money. Increasingly, people are craving more meaningful relationships with whom they choose to invest their money.
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