With biryani and rice balls, Malaysia aims for halal Olympic gold via rozlatiff Tokyo2020
KUALA LUMPUR - A small factory in Malaysia’s capital is preparing thousands of ready-to-eat halal meals, from fried rice to chicken biryani, to be shipped off to Japan for 2020’s biggest sporting event.
“It’s a huge platform and opportunity for us,” said Ahmad Husaini Hassan, boss of the MyChef company making the meals in Kuala Lumpur.Malaysia wants to use the Games as a springboard to boost halal exports, which include food and cosmetics, by about a fifth to $12 billion this year. It exported halal goods worth $604 million to Japan in 2018, 90% of it food and food ingredients.MyChef aims to triple its revenue to 4.5 million ringgit this year.
“We have a lot to learn from Malaysian authorities and in return, Malaysian companies have more chances to expand their business,” said Hideto Nakajima, economic counselor at the Japanese embassy in Malaysia.
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