“[Coachella] can no longer be exclusive to any genre, and it looks like they are now understanding the value of our music.”
to one of their songs. In 2019, the festival added superstar reggaeton acts Bad Bunny and J Balvin to top the lineup, as well as norteño group Los Tucanes de Tijuana, along with the typical Latin rock billings including Las Robertas and Javiera Mena.
But dipping into these new genres helped prove that there was an audience for it — and helped influence this year’s lineup, as well as other mainstream festival billings around the country., agent at WME, who placed both Argentine trap sensation Nicki Nicole and Cano on this year’s roster.
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