Fast Studios is investing several million dollars in the venture, which aims to accelerate the growth of women’s sports opportunities in the media.
Live and archival games, an assortment of docu-series and original content will be offered via the new Los Angeles-based streaming service, as well as “Game ON: Women’s Sports Daily,” which will be a daily and weekly news and talk show that also features sports highlights. The show will be housed in a dedicated studio in L.A.
The free round-the-clock streaming service will feature ads and focus solely on women’s sports. One addition to the network is Athletes Unlimited, a consortium of leagues that have Olympians and other world-class athletes, including professional softball, volleyball, lacrosse and basketball. The Women’s Football Alliance has stepped up as a league partner, joining the previously announced Ladies Professional Golf Association, U.S. Ski and Snowboard, and the World Surf League. On another level, the sports and entertainment agency Octagon will provide social content featuring their high-profile sports talent.
Quattro Media, an adventure and action sports company, is on board with the network’s team of collaborators, which includes Sports Innovation Lab, GoodSport and Empower Onyx. Another way the company is strengthening its operations is by hiring former senior vice president of global purpose at
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