DOHA — Alcoholic beer will not be sold in and around World Cup stadiums after all, according to a Friday announcement from organizers that represents a stunning reversal two days before the tournament.
The ban could force FIFA to modify its lucrative contract with Budweiser. FIFA said that it “appreciate[d]” the “understanding and continuous support” from AB InBev, Budweiser’s parent company.The ban will also anger many Western fans, some of whom see alcohol as part of soccer supporter culture. They will still be able to drink at FIFA’s official fan festival and at a couple hundred hotels in and around Doha. Only non-alcoholic beer will be available at stadiums, though.
FIFA has often had to work with local officials to modify local alcohol restrictions, to accommodate Budweiser, one of its top partners. There have been various restrictions at past World Cups. But a full-fledged ban at stadiums is, in the modern era, unprecedented.
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