WSJ News Exclusive | The 27-Year-Old Friends Behind Puff Bar—Teens’ Favorite E-Cigarette

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WSJ News Exclusive | The 27-Year-Old Friends Behind Puff Bar—Teens’ Favorite E-Cigarette
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The mystery men behind Puff Bar, the new preferred e-cigarette of teens, are two 27-year-old, Lamborghini-driving friends who say they aren’t to blame for youth vaping

Two 27-year-old vaping entrepreneurs are the mystery men behind Puff Bar, the most popular e-cigarette brand among teens, which regulators have tried and failed to force off

the U.S. market.and Puff Bar’s decision to reformulate its products with synthetic nicotine so they don’t fall under the jurisdiction of the U.S. Food and Drug Administration.

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