As part of the rebranding, X is holding an auction to sell off everything minutely reminiscent of its former blue bird image.
Some of the more interesting items in the auction include bird-themed photo prints from artists like Steve McCurry, Neeta Madahar, a mosaic of tributes that poured in after actor Robin Williams’ death, an oil canvas of Ellen Degeneres’So far, the rollout of X has not been particularly smooth. Last month, the company ran into a few legal problems after it put up a huge ‘X’ sign atop its San Francisco headquarters.
In the same week, the Elon Musk-led microblogging website ran into another problem when it hired a bunch of workers to pull down the blue bird sign from its building. Because the company hadn’t taken proper pedestrian safety measures, the task had to be stalled.The auctioning of materials comes at a time when the company is struggling to make ends meet. Since Musk took over last year, X's fate hasn’t looked too stellar.
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