The NFL has worked in recent years to take some commercials out of America’s favorite game. The XFL is experimenting with new ways to push them in. Anyone who watched the new league’s St. Louis Bat…
But big advertisers still want to find other ways into the games.
and “billboards,” those seconds-long nods to whichever automaker, brewer or insurance provider is pouring ad money behind the scenesA start-up like the XFL probably has the leeway to test unorthodox methods. “Emerging and secondary leagues often serve as marketing laboratories, as less controversy tends to follow their revenue producing efforts,” says David Carter, a professor of sports business at USC’s Marshall School of Business.
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