Xtreme Performance trademark may hint at branding for future sporty Jeeps

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Xtreme Performance trademark may hint at branding for future sporty Jeeps
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Jeep looks to be readying a new Xtreme Performance designation to join its Xtreme Recon branding.

Jeep has filed trademark protection for “Jeep Xtreme Performance,” perhaps hinting at a replacement for the automaker's previous Trackhawk performance branding.

Jeep filed the trademark on June 30 with the United States Patent and Trademark Office. The automaker also filed the trademark “JXP” on the same day. According to, Jeep has previously used the designation JXP, albeit only for branded clothing and outdoor gear sold outside the U.S. Jeep currently uses the similar designation Xtreme Recon as its branding for off-road capability. It was introduced for the 2021 model year on anSimilarly, Xtreme Performance may end up being introduced as a performance package, perhaps on the Grand Cherokee. Jeep hasn't

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