Year in Review: The IPO Rush Transforming Fashion

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Year in Review: The IPO Rush Transforming Fashion
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2021 is the year that Warby Parker, Allbirds and more made their Wall Street move. But how will that change them and the industry?

, thinking big, but working to syncing up with investors. The company’s stock is down 3.5 percent since its early November IPO.

Co-CEO Joseph Zwillinger said when he and co-CEO Timothy Brown founded the business in 2015: “We held the view that climate change was our most formidable and existential crisis and as a result, believe that consumers would eventually connect their purchase decisions with their values on the environment. Yet most in the footwear and apparel industries continued to rely on synthetics. Within that tension, we saw opportunity.

Wall Street is ready for new ideas and investing more than ever in sustainability based businesses, but each company is its own case. Others have been greeted more warmly.is up 20.8 percent since its September IPO with a growth story that echoes the approach of years past and includes rolling out more brick-and-mortar stores. And hopes are running high that On Running can take on the athletic sneaker giants and its shares are up more than 56 percent since its September offering.

As many of the voices challenge investors on Wall Street to think differently — about sustainability or ownership or just the growth left in retail — the public market will be challenging each of them in their own way. And while many of the buzzy venture capital-backed names have strong founders who have control or near control over their company by virtue of super-voting shares, Wall Street inevitably demands growth and profits.It’s also an open question as to just how many of the newcomers to the market are really ready to be public or if investors will continue to bet big on the consumer space as the pandemic settles out.

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