The first ever Yeezy Gap retail store is opening inside Gap's historic Times Square flagship.
Ye introduced a new retail concept in New York City he reset the shopping paradigm completely. His 2016, spawning dozens of imitation pop-ups and collaborations for years to come.
Now with The Gap, Ye is rewriting what is possible when one of the world’s most genre-defying artists forges a more meaningful relationship in fashion. The Gap store takeover is surely just phase one—one that is all but guaranteed to come with long lines and generate steep resale prices. Though as one guest at a TLOP concert sagely told
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