The show 'Yellowstone' has caused a surge in tourism and permanent residents in Missoula, Montana, but some residents aren't happy with it.
Yellowstone, the hit starring Kevin Costner set new ratings records with its season four finale, and it seems many fans can’t get enough of the show — or its setting.
It’s not just the café. Season five just started shooting in western Montana, and the cast was just shooting in downtown Missoula. The report, funded in part by Paramount, also found season four of the show meant a collective $25 million in income for some Montana residents. “It's tangible, whether people like it or not," said Patrick Barkey, with the Bureau of Business and Economic Research."There's a lot more people that know about Montana, at least from an imagery point of view, than did before this series really took off.
That goes up when you add a hit TV show showcasing Montana’s sweeping vistas and craggy mountain ranges. "I think our average deal right now is probably eight to 10 million, so if that tells you anything, I mean... there's plenty of deals that we're doing that are less than that, but it's been a while since I've done a deal that was under 2 million," McDavid said.
It’s not just real estate. The Bitterroot Valley Ranch overlooks a site used for filming, and the owner says it’s common for excited"Yellowstone" fans to ignore multiple no trespassing signs, just to try to get a glimpse of the set. They spent more than $1,000 on security features like a gate to try to keep their privacy intact. They told Newsy,"I live where I live because I want to be left alone and have my privacy...