How effective can Yelp’s funds be if the Texas power grid fails?
, is looking to make those preparations easier for 10 small businesses in Austin and San Antonio with its new “Deck The Halls” winterization fund. The fund, totaling at $100,000, will be divvied up equally among 10 businesses, which can be nominated on thenow through December 17 — a Hunger Games-style approach that’s become familiar for restaurants seeking aid throughout the pandemic.
“Deck The Halls” is a follow-up to a previous program launched by Yelp in August that encouraged residents in the state of Texas to weatherize their homes while also supplying $10,000 grants to five local businesses. One of those businesses, Casita Tex Mex in Dallas, is using funds from that grant to help maintain operations following a fire last December.
“It’s actually helped us in three different ways: remodeling, payroll, and the sustainability of our food truck,” Casita owner Norma Valles told Eater. Once all the nominations are in, Yelp will select 10 businesses at random to receive awards of $10,000 to assist in any necessary maintenance or updates, including pipe insulation, weatherstripping, water heater repairs, or backup generators.
While $10,000 will help the few businesses that qualify to hunker down for the winter, Yelp’s weatherization fund and other independent funds like this point to a larger issue: The governmental structures and safety nets meant to ensure the wellbeing of residents and businesses are at risk of failing once again.
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