H-E-B topped a Texas Monthly March Madness bracket of iconic Texas brands, following Texan vote.
Texans voted on every matchup in the bracket, either on TexasMonthly.com, Facebook Stories, Instagram or Twitter. Texas Monthly wrote that H-E-B defeated Blue Bell in the final matchup by an overwhelming margin. The winner's votes more than doubled the runner-up's.
"Ultimately, the outcome was never really in doubt," Texas Monthly wrote."When it comes to burrowing its way into the hearts of Texas consumers, truly, no store has done more."
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