Can $1,100 rum grab a yo-ho-hold of Americans’ palate?
Barbados-based Mount Gay is one of many companies marketing upscale rum; some bottles in the industry can fetch $1,100.April 9, 2022 12:00 am ET
Yo, ho, ho and a bottle of limited edition, oak cask-aged rum with notes of butterscotch. The liquor of choice for fictional 18th-century pirates and college students seeking sugary cocktails on spring break is trying to go upmarket. Bacardi Ltd., Rémy Cointreau SA and Davide Campari-Milano NV have rolled out a growing array of pricey, cask-aged rums with sophisticated tasting notes, meant to be sniffed, swirled and sipped neat. They hope to benefit from drinkers’ willingness to pay up for pricier booze, which
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