Google’s video platform lays out its priorities for 2022, signaling deeper interest in shopping, NFTs and more.
Ultimately, the vision aims to emphasize shoppable videos even more, paving the way for layout changes that make them more visible to consumers, as well as new types of tools.
“Web3 also opens up new opportunities for creators. We believe new technologies like blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible,” he said. “There’s a lot to consider in making sure we approach these new technologies responsibly, but we think there’s incredible potential as well.”Partner Program.
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