Brands can limit how often their ads are shown to users
, YouTube Frequency, which counts ads shown not only on YouTube’s smart TV app, but also across its mobile and desktop platforms. Combined, these programs should mean less ad spam for viewers.
But why does YouTube care? Well, because seeing the same advertisements over and over isn’t just a pain for consumers — it’s bad for companies, too. They want to know not only that they’re not annoying would-be customers, but that they’re not wasting money by showing the same person the same ad too many times.Now, you can compliment your reach by actively setting your weekly frequency goal – a solution only YouTube can provide.
It’s up to brands to impose those limits, of course, but here’s hoping they know the best ad campaigns aren’t the ones that hammer you over and over again with the same message.This story incorrectly stated that two separate ad frequency tools were part of the same program. Google’s Display & Video 360 applies only to smart TV apps from YouTube and other services, while YouTube Frequency manages ad frequency across its desktop, mobile, and smart TV apps.
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