Yuengling is jumping on the low-cal train with Its new Yuengling FLIGHT Lager. craftbeer beertwitter YuenglingBeer
continues to transform the beer world as we know it, as breweries both craft and “macro” scramble to play catch-up. That success has resulted in any number of low-cal, low-carb craft light lager clones—a separate movement from the concurrent return of low-cal session IPA—but none of those craft releases have had half the potential to be so big as the one announced today. Straight out of Pottsville, PA, the country’s largest craft brewery, D.G.
FLIGHT is pretty clearly being aimed at women in particular, with Yuengling’s marketing crediting its development to the 6th generation of the Yuengling family, aka “the four Yuengling sisters, Jen, Wendy, Debbie and Sheryl.” The marketing evokes the expectation that FLIGHT customers are active and fit, much as the marketing for Mich Ultra has done, saying that FLIGHT is “perfect for celebrating after a workout or toasting to your latest accomplishment.
As for how FLIGHT compares to the classic Yuengling Traditional Lager , it seems safe to say it will be less malt driven, but we haven’t yet had an opportunity to sample it for ourselves. We’ll likely bring you a full review, once we do. FLIGHT will be available in 12 oz bottles across the entirety of Yuengling’s 22-state footprint starting in March, with draft in “select markets in the second half of the year.
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