During the pandemic, the company had seen growth as high as 48 percent per quarter, but around 20 percent growth is what Zalando considers a more “normal” rate of growth.
The Berlin-based fashion platform, which now sells over 5,800 brands online in 23 European markets, also recorded growth in gross merchandise value, or GMV.
In the final quarter of 2021, Zalando’s GMV rose 24 percent to 4.3 billion euros. This took GMV for the full year 14.35 billion euros, a rise of 34.1 percent altogether. The amount that customers were ordering rose too, going from 4.8 orders per customer to 5.2. However, the value of the average order fell slightly, with average basket size over the year slipped 1.3 percent to 56.90 euros per order to 57.70 euros.
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