Zelensky Word Cloud: Ukraine’s President Shapes His Message To Appeal To Different Audiences

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Zelensky Word Cloud: Ukraine’s President Shapes His Message To Appeal To Different Audiences
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Zelensky Word Cloud: Ukraine’s President Shapes His Message To Appeal To Different Audiences by Brandon Kochkodin

shows that Zelensky, when addressing a Ukrainian audience, uses language that emphasizes the military’s goals and looks to rally internal support for the fight against Russia. Zelensky chooses words like “occupier,” “defense,” “action,” “enemy,” “victory” and “help” to deliver rousing Knute Rockne-like locker room exhortations to inspire his team to run back on the field.

From the beginning of Russia’s unprovoked attack on Ukraine on February 24, 2022, to February 14, 2023, Zelensky made 563 public speeches, according to the. “Zelensky’s speeches have a rather unique feature,” Olga Onukh, professor of political science at the University of Manchester and author of “The Zelensky Effect,” told the news outlet. “The president will equally successfully reach completely different audiences — Ukrainians, the British parliament, Japanese students.

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