On the surface, Zonarch tells the story of a “girl who is leaving the congestion and busyness of everyday life and reconnecting with her free-spirited essence.
Genevieve Andre de la Porte, founder and chief executive officer of Zonarch.
On average, de la Porte said, women she was speaking with were seeing price tags of $250 to $300 on a piece. “I’m all about a luxury purchase that’s intentional and you can see value in,” she said. “But there’s a sort of disconnect in paying as much for something that’s very little fabric.” “I figured out that I could spend five to seven times as much on my production to make sure that it’s the best quality,” de la Porte said. “It’s basically making things with disregard to cost, which is insane because most businesspeople would say ‘why would you do that?’ but I just felt like the margins and that capability was there.”
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