Adidas advertisements showing photo grids of bare breasts have been banned in the UK by the Advertising Standards Authority
The apparel company's promotional material for its sports bras, released in February, featured a grid of photographs of various women's unclothed chests. The images, which appeared in a tweet and two posters, aimed to highlight body diversity and Adidas's effort to cater to all shapes and sizes. The ASA said it had received 24 complaints about the ads.
"The ASA added:"As the ads contained explicit nudity, we considered that they required careful targeting to avoid causing offence to those who viewed them."Adidas stood by the campaign.In a statement to CNN Business Thursday, Adidas said:"The gallery creative was designed to show just how diverse breasts are, featuring different shapes and sizes that highlight why tailored support is paramount.
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