The professional line combines hair care and skin care offering multitask products and rituals “treating face, hair and scalp as a unique, interconnected universe.”
Sinesia’s debut collection includes more than 20 products spread across five different themes that fall into two main categories, dubbed “Slow Motion” and “Like a Click.” The former focuses on lengthier rituals while the latter delivers performance through quicker solutions.
“We are known for developing brands for different needs. This is for us a premium line and won’t be our last. For sure, it’s one of the first brands that already debuts with the same strength both in hair care and skin care,” said AGF88 Holding chief executive officer Federico Pegorin.
In addition to manufacturing hair care and skin care products for third parties, professional brands developed by the group include Alter Ego, Alama, Echosline, Inebrya, Byotea and Fanola, among others. Last year, the holding reported revenues of 159 million euros, 70 percent of which were generated outside Italy. The group, which counts more than 500 employees, is present in 114 countries globally.
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