Anheuser-Busch CEO Michel Doukeris blames ‘misinformation’ for Dylan Mulvaney debacle
the Financial Times that Bud Light sales have dropped and the brand’s public image ruined because of “misinformation and confusion” about a can of Bud Light emblazoned with Ms. Mulvaney’s face.
“People often talk about this topic in social media like noise,” he told the Times. “You have one fact, and every person puts an opinion behind the fact. And then the opinions start to be replicated fast on each and every comment. By the time that 10 or 20 people put a comment out there, the reality is no longer what the fact is, but is more what the comments were.”“We need to clarify the facts that this was one can, one influencer, one post and not a campaign,” he said.
Bud Light sent Ms. Mulvaney a custom beer can featuring the face of the TikTok star who also made several videos promoting Bud Light.
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Third-party ad agency behind Dylan Mulvaney partnership fired by Anheuser-BuschAnheuser-Busch has cut ties with the third-party ad agency at the center of the partnership with transgender influencer Dylan Mulvaney.
Les mer »
Chicago gay bars boycott Anheuser-Busch as brewer shuns Dylan MulvaneySeveral Chicago gay bars have launched a boycott of Anheuser-Busch products after the company distanced itself from transgender social media star Dylan Mulvaney.
Les mer »
Bud Light parent Anheuser-Busch to help distributors amid Mulvaney controversyAnheuser-Busch InBev is planning to help distributors feeling the sting of the controversy involving the beer giant's promotional effort with transgender activist Dylan Mulvaney.
Les mer »
Bud Light sales still suffer in wake of Dylan Mulvaney fiasco: ‘It’s slowed down some’Bryan Johnson, the manager of Bud’s Liquor in Hot Springs, Ark., told The Sentinel-Record that customers are shunning the Anheuser-Busch brand.
Les mer »
Dylan Mulvaney Details Mental Health Impact of Misgendering After Bud Light BacklashDylan Mulvaney speaks with Chelsea Handler about how the backlash to her recent partnership with Bud Light has a harmful impact to her mental health.
Les mer »
Oakley sunglasses ad featuring naked cyclist sparks backlash: ‘Just like Bud Light’Oakley is drawing comparisons to Bud Light and its controversial campaign featuring transgender influencer Dylan Mulvaney.
Les mer »