Aston Martin reveals new logo in bid to appeal to wider audience
It is the first major update to the crest since 2003 and only the eighth time in Aston Martin’s 109-year history that it has been significantly revised. It has been unveiled as part of a new “brand expression” called ‘Intensity. Driven’. An Aston spokesman added that the logo is “celebrating the company’s position as makers of the most exquisitely addictive performance cars”.Saudi Public Investment Fund bought a 16.
Renato Bisignani, Aston's head of global marketing and communications, said: “Building on our return to the pinnacle of motorsport in Formula 1, the launch of 'Intensity. Driven' marks the next phase in our evolution of the Aston Martin brand, as we unleash its global potential and maximise our unique position at the cutting-edge of ultra-luxury and high performance.”
Norge Siste Nytt, Norge Overskrifter
Similar News:Du kan også lese nyheter som ligner på denne som vi har samlet inn fra andre nyhetskilder.
Aston Martin Reveals New Version of Its Classic Wing Logo, along with Reinvestment PlanThe logo has been simplified. That news is accompanied by a $783 million plan to raise capital, with the Saudi Public Investment Fund becoming a major stakeholder.
Les mer »
Rebrand gives Aston Martin (new) wingsAston Martin's changed its wings for the first time since 2003 in an attempt to appeal to a younger audience...
Les mer »
Aston Martin gives you (new) wings | EvoA new logo and ‘brand repositioning’ is set to kick-start Aston Martin’s plans for growth –
Les mer »
Aston Martin Unveils Redesigned Wings Logo | CarscoopsAston Martin Unveils Redesigned Wings Logo | Carscoops carscoops
Les mer »
Aston Martin repositions itself through global brand revampBritish automaker Aston Martin is unveiling a new global rebrand, topped with a contemporary logo update that marks the company’s first marque adjustment since 2003.
Les mer »
Can You Spot The Differences Between Aston Martin's New and Old Logos?The British company has also launched a new creative strategy that comes with a new brand expression: 'Intensity. Driven.'
Les mer »