Being a coffee snob is so last decade:
, a quick, 160-page read, and including appealing illustrations by Kelsey Wroten, isn't meant for the industry, or for people who have already self-styled as coffee experts; this is strictly entry level stuff, written for the curious and mostly clueless, mostly free from undefined insider jargon, or superfluous condescension.
Apart from a brief introduction to the history of coffee, which could easily have gone a little longer, and a delving into the evolution of coffee farming, and how the farmers themselves are changing the way they view their own product, and how the industry is starting to look at them the same way we'd look at a winemaker or the owner of a highly-prized vineyard , you will learn all sorts of things, by reading this book.
You will learn how the Scandinavians are influencing the way American roasters think, at least for now. How the Chemex pot—one of the most interesting ways to brew your coffee—ought to be viewed as a work of art. How caring enough to buy the proper cups makes the coffee taste even better.
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