Science explains why we like coffee—and no, it's not just caffeine addiction:
? The question doesn’t just stop at taste, either; it’s about society’s idea of good coffee versus bad coffee. What’s the difference? Could you tell a cup of single-origin coffee from Hawaii if it was given to you in a Dunkin Donuts cup? In the journey to find out what it all means, we tried to answer the big questions.
Gary L. Wenk, a professor of psychology and neuroscience at Ohio State University, blames it on monkey-see, monkey-do human habit. “It starts out as societal pressure and then we enjoy the smell of the ground powder, the ritual of its preparation, and the time taken to sit down and enjoy the coffee either alone or with others. Ultimately, our brain responds with a nice release of dopamine.”
Obviously, though, people prefer some cups of coffee to others and—like cigarettes or booze—have their own personal favorite. We asked Genevieve Kappler, Director of Coffee and Coffee Master for Roasting Plant, her view on the matter.
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