The capital injection will be used to develop products, expand offline channels, improve operational efficiencies and brand promotion.
China’s largest footwear retailer, Belle International, is expanding its portfolio by investing in China’s rising athleisure player Maia Active.
The brand said it will use the fresh capital injection to continue to develop products, expand offline channels, improve operational efficiencies such as warehousing and logistics, and for brand promotion. Guangxian Zhu, vice president of Belle International, said Maia Active thrives on adapting the global trend of athleisure to Asian women.
The brand is expected to reach 300 million renminbi, or $47.1 million, in revenue in 2021, a 166 percent increase year-over-year.
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