Why investors are taking a growth-above-profits approach to DTC brands:
Inside Chanel's new 19M building in ParisThe New York Times.
The seven-level structure, which will serve as the backdrop for the brand's Métiers d'Art collection show on Tuesday, is situated on the northern edge of Paris and houses 11 of Chanel's specialists. According to Bruno Pavlovsky, Chanel's president of fashion, the goal of the space was to have 600 employees working under one roof while preserving their relative independence. The building also features rooms for masterclasses, workshops and exhibitions.
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